The average person spends nearly 7 hours online each day – and 95% of that time is spent on websites, in apps or on social media platforms. This creates a significant opportunity for brands to reach, engage, inform and convert users through the use of display, video and social (d/v/s) ads. Done well, integrated display, video and social strategies can drive positive outcomes for users at all intent levels – from cost-effective identification of high-potential individuals to nurturing potential leads, converting ready-to-buy prospects and re-engaging lapsed users. Success in the d/v/s landscape requires more than simply placing ads – it requires an integrated strategy that guides users through each stage of the journey with precise targeting and consistent, relevant and impactful creative.
In this intensive, hands-on, two-day course, participants will explore each aspect of the D/V/S landscape – including how these types of ads work, how to find your target audience(s) on each platform, how to standardize your audiences, how to implement effective, tiered remarketing campaigns on each platform and how to quantify the success of each campaign relative to your organization’s goals and objectives.
Throughout this course, we’ll use hands-on exercises and real-time demonstrations – so participant gain actual in-platform experience – not just an academic understanding.