Now more than ever, leaders recognize the value of creativity and its role in organizational successes. Enter design thinking — a human-centered process utilized by many of today’s most creative and competitive organizations. With an emphasis on research, ideation and prototyping, design thinking helps teams leverage their collective expertise to achieve innovative solutions to challenging problems. Leaders will work in teams to solve a complex problem while applying the entire design thinking process. This seminar is unique in that it embraces multiple academic perspectives (design and design theory, organizational behavior and social psychology) to provide participants with a rich, hands-on learning experience. The overarching goal is to provide leaders with the skills and knowledge they need to use design thinking in their own teams and organizations.
In our Design Thinking for Innovative Problem Solving course, learn how to leverage research, ideation, and prototyping to tackle even the hardest business challenges. Collaborate with industry peers and explore creative approaches to problem solving, while learning the basics of design thinking methodology.
Design Thinking for Innovative Problem Solving can be taken as a stand alone course or as a prerequisite for the Executive Certificate in Innovation and Human-Centered Design.
Who Should Attend
Day 1
Agenda
9:00-10:00 AM
Lecture/Discussion (Live class) Introduction and
Design Thinking History & Process
10:00 AM- 10:45 AM
Lecture/Breakout Rooms (Live class) The Psychology of Design Thinking
10:45 AM – 11:00 AM
Break*
11:00 AM – 11:30 AM
Lecture/Breakout Rooms (Live class) Research Questions and Methods
11:30 AM – 12:00 PM
Independent Work Introduction to the Design Challenge
12:00 PM – 1:00 PM
Lunch
1:00 PM – 2:00 PM
Lecture/Breakout Rooms (Live class) UNDERSTAND: Teams and Probing Questions
2:00 PM- 3:00 PM
Lecture/Discussion (Live class) Primary Source Professional Panel
3:00 PM – 3:15 PM
3:15 PM – 3:45 PM
Lecture/Breakout Rooms (Live class) UNDERSTAND: Stakeholder Mapping
3:45 PM – 4:00 PM
Discussion (Live class) Cohort Reflection and Questions
4:00 PM – 4:15 PM
Discussion- Optional (Live class) Community Room discussion with Laurie
Day 2
9:00 AM – 9:40 AM
Lecture/Discussion (Live class) Warm-Up and Personas
9:40 AM – 10:45 AM
Lecture/Breakout Rooms (Live class) UNDERSTAND: Personas
Lecture (Live class) Creativity: People and Teams
Lecture/Quiet Brainstorm/Breakout Rooms (Live class) DEFINE: Rose/Bud/Thorn, Summary Diagram
1:00 PM – 1:30 PM
Independent Work DEFINE: Brainstorming
1:30 PM- 2:00 PM
Lecture/Discussion (Live class) IDEATE: Good Practices
2:00 PM – 2:45 PM
Lecture/Quiet Brainstorm/Breakout Rooms (Live class) IDEATE: HMW's and Ideation
2:45 PM – 3:00 PM
3:00 PM – 3:45 PM
Lecture/Breakout Rooms (Live class) IDEATE: Idea generation
Discussion- Optional (Live class) Exercise/Reflection
Optional 1:1 sessions with Laurie
Day 3
9:00 AM – 9:45 AM
Lecture/Discussion (Live class) Warm-up and Decision-Making/Solution Refinement
9:45 AM – 10:30 AM
Lecture/Breakout Rooms (Live class) IDEATE: Decision-Making and Innovation
10:30 AM – 10:45 AM
Lecture (Live class) Prototyping and Testing intro
11:00 AM – 1:30 PM
Individual Work/Team Breakout Rooms (Live class) PROTOTYPE: Building and Refining
TESTING Prep
Lunch- teams can adjust
1:30 PM- 2:45 PM
(Live class) TESTING: Presentations to Panel
(Live class) Testing/Looping
3:15 PM – 3:30 PM
Discussion- (Live class) Final Q&A and Reflection
3:30 PM – 4:00 PM
Discussion- (Live class) Optional Community Room with Laurie
*Please note that break times may adjust to accommodate for lecture and discussion flow
Live Zoom sessions and all course participants are expected to be present